You also gain the most difficult-to-reach positions and overtake your competitors. Indeed, from its arrival in France in December 2017, the People Also Ask block drew inspiration from the content of the entire first SERP to fuel its questions: it did not focus solely on the top results.
Sometimes, even sites on the second page could be selected to include the People Also Ask block. So, if your site has an average ranking for a query containing a People Also Ask block, prioritize optimizing for that query to try and gain those last few steps!
You also optimize your chances of capturing traffic from voice search: Google prioritizes analyzing sites visible in Featured Snippet and PAA to respond to the user.
Identify the SERPs that offer the People Also Ask feature
What's the point of optimizing your content for People Also Ask if the SERP (and therefore the query) you're targeting doesn't offer this feature?
The majority of SERPs where your site ranks will not include PAA. It is therefore crucial to focus your efforts by targeting queries and SERPs that offer this functionality.
Thanks to Semrush's organic search analysis , you can quickly learn about the features of the SERPs you are targeting, as well as your position on those SERPs.
Confident that you're targeting the right queries, you can prioritize your efforts by focusing first on the PAAs you're close to. You're indeed more likely to be selected by PAAs if you're organically located near that block.
organic search semrush
Semrush's organic search allows you to learn more about the SERP features of your target queries and therefore optimize your ranking in the People Also Ask section.
Respond clearly to the internet user
The initial goal of APIs is to provide a simple and quick answer to the internet user. You should therefore think in the same way when creating your content.
By clearly identifying the user's request, you will be able to understand the information they are looking for and therefore respond precisely, getting straight to the point.
A tool like Answer the Public can help you broaden brother cell phone list your targeted queries and become aware of some of the questions your users are asking.
Similarly, the Topic Research tool gives you all the necessary information on dozens of questions searched by your audience.
Semrush tools allow you to find many topics to cover, and above all, the questions your internet users are asking!
Don't hesitate to use Google Trends to stay up-to-date on the latest search trends. You can also explore the questions internet users are asking at any given time, especially when a topic is generating significant debate.
For example, Google was able to record a huge number of questions about the coronavirus in the spring of 2020.
lockdown google search
Internet users are naturally very sensitive to social issues: do not hesitate to answer their questions, provided that your website is legitimate to do so.
Last but not least : the key tool for determining which questions your users are asking is the "People Also Ask" section itself. The questions there correspond to actual searches, not Google's estimates. Use these questions, and especially the content they contain, as a guide for answers.
